At first glance, it may seem as though improving the SEO for videos that you publish on your blog is difficult. In some ways that are true, especially seeing as search engines can’t actually ‘watch’ videos and determine what they are about.
Despite that there are several useful ways that you can improve the SEO of your videos and provide search engines with more information about them:
Publish the video transcript near the video:
Transcribing the audio in your video and then publishing it will give search engines written content that they can use to understand your video better. If you want you can manually transcribe the video or use automated transcription tools to help.In either case, it is best to publish the transcript near the video – ideally right below it. If you’re concerned that will disrupt the layout of your website, you could insert it in a collapsible HTML element.
Optimize the page speed of the webpage
As you add videos to your blog you should track the page speed and optimize them as necessary. If you aren’t carefully videos can have a significant impact on the page speed, which will affect your rankings on search engines.Some of the factors that can affect the page speed include self-hosting videos or setting them to autoplay. In some cases, you may need to optimize other elements on your webpage to improve the page speed after you publish videos.
Add in video schema markup
Video schema markup will help provide search engines with lots of relevant information about your video. Some of the details that you can include are the title, description, duration, upload date, and view count.On top of that, you will be able to assign a custom thumbnail to your video using schema markup as well. That can help to improve the clickthrough rate of your video when it is listed on search engines, which will both improve your SEO and its overall impact.
Make sure the video is mobile-friendly
Search engines place a lot of importance on how mobile-friendly websites are, and your video SEO should factor that in. The web design and video player should be responsive, and you may want to create versions of the video in different resolutions to cater to some mobile devices.For example, you could use Movavi Video Converter as an HD video converter to ensure that your videos are in the resolutions (and formats) that you require.
Each of the tips listed above can have a big impact on your video SEO and it is crucial that you take steps to improve them. If you do the videos that you publish on your blogs should get listed faster, rank better, and have enhanced listings too.
It should be noted that there are lots of other steps that you should take if you want to truly scale the rankings of search engines. That being said these tips can help give you a solid foundation that you can start with.
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